Lumi interiors is a dubai based, high-end interior design studio; Crafting luxury spaces with unique aesthetics and top-notch functionality. my job here was to propose a new image direction reflected on their socials; a more human centric and behind the scenes approach through the hashtag #worldofLumi.

the goal was to push the immersive universe of Lumi Interiors, showcasing the brand’s philosophy, design ethos, and community engagement through powerful, content creation that is both creative and educational.

photography by Natalie lines

videography by Dan Angelo Hilao