HIVE and RAK Properties have partnered to deliver ENTA Mina, a design-led boutique residential development on Hayat Island, Ras Al Khaimah.

working hand in with oui agency, i was part of the creative strategy behind the launch of Enta; worked on several aspects such as conceptulization, content direction, talent selection, and on set presence. the talents featured were ceramicist nicole farrelly, chef JP anglo, and creative director & cultural consultant sara al larif.

the client wished to stir away from typical residential content seen in the region, and create something with depth, both culturally and creatively. that being said, a unique concept was brought to life, a variety of key visuals were created as well as a hero video for each talent involved.

Project led by oui agency

photography by eddy omar

videography by jear velasquez