CREATIVE DIRECTION & BRAND STORYTELLING

CREATIVE DIRECTION & BRAND STORYTELLING

Driven by Angela Halawi: Social Strategy & Image

I worked with Angela Halawi to develop the creative direction and visual identity for her mentorship platform, Driven. As a Business Applications Director at Microsoft, Angela brings years of corporate leadership experience; and I helped translate that into a visual brand that feels clear, strong, and approachable. From defining her brand tone to producing and directing a shoot that reflected her presence as a mentor and professional, I shaped the overall image and content direction that supports her work in guiding others through career growth.

photography & videography by eddy omar

image curation for driven. all graphics created by me.